Crisis Management

The fictional character Olivia Pope on the popular television show “Scandal,” is a fixer.  On the show she is known as the best in her field.  A title earned by being the invisible hand behind problems, mistakes, indiscretions and bad judgement calls that need swift and strategic fixing.  She doesn’t just fix problems, she fixes people. They come to her at their lowest moment, on the worst day of their lives and she is the problem solver.  Well like the show, many problems arise that need immediate action, but unlike the show those problems require real life people on hand to move swiftly and address issues strategically and effectively.  That is what we do at Girl in Charge. We solve problems!

“Girl in Charge serves clients that may suffer or are suffering threats to their reputation, business interruption and/or damage to their bottom line.  We evaluate the problem and offer sound solutions to complicated situations,” Amy Malone.

Girl in Charge Public Relations works with clients that are  in  danger of  suffering  damage to their reputation image, business  interruption, or legal  issues.  We  know what to  do  for our clients based on our skills as public relation specialist. Using common sense and the solid relationships we have established are a few ways   we   are   able   to   rectify   unfortunate situations, and protect clients from undesirable  publicity. We  are  experts  in handling  everything  from  major  corporate crisis,  to  personal  indiscretions.  If  we  don’t already  know  your  business  and  goals  we will  learn  quickly. Our  ability  to  look  at situations from various angles and create a positive spin is what sets us apart.

Crisis Management Response

Using effective strategy and tactics to avoid, or at least minimize, the negative impact of pending or breaking crises.

• Key message preparation.
• Preparation of draft and/or final versions of internal and external communications with all of a client’s important audiences, including media (usually “behind the scenes” but on rare occasion serving as spokesperson for a client).
• On- or off-site oversight of client crisis response activities to the extent clients do not have specific capabilities in this area. In affect Girl in Charge is the client’s “senior vice president of corporate communications” in the absence of such internal capability.
• Situation-specific media and presentation training.
• Close coordination with legal counsel when litigation or possible litigation is involved, to ensure all tactics and messages are compatible with legal strategy.

What We Do:

We deal in results, not empty promises.  Each client’s situation is unique; therefore we examine individual circumstances and present decisive expectations.

We work to:

• Get clients quoted in all levels of media
• Keep clients out of the news when appropriate
• Promote positive images
• Help create a media-friendly image

Strategies and Tactics:

• Work with all levels of local and national media to handle crisis situations
• Hold press conferences when necessary
• Manipulate public perception before, during and after trial
• Prepare clients for Q&A’s, press conferences, interviews, and court appearances
• Place stories in the media to influence public perception
• Turn around media and public perception
• Create charity events and positive client stories